Stage 1: Infancy

The very first thing in our strategy is keyword research. Using popular and effective keywords on your website will help to assure that it will be visible in the search engine results instead of being buried under thousands of other websites in the search results. In order to gain a better understanding for how potential customers will find our website, we look at what keywords are related to our product/service, and try to decipher which ones have the highest number of searches. We use Google as a tool to do our keyword research because Google holds a very large percentage of searchers in comparison to other engines.

Once we’ve done some extensive keyword research, we now know what to use in our title tags, image’s ALT tags, meta data, as well as what to name our files. When deciding what keywords to use where, one thing that must be kept in mind is relevancy. We want to rank for our keywords, but we do not want to over-use them, or use them in an irrelevant fashion. By understanding what keywords we are trying to rank for, we now have a decent idea of what types of content our potential visitors are searching for. This leads us to the next stage in our website business plan.

Stage 2: Design and Implementation

It’s good to understand design and SEO implementaion before you start your site. That way, instead of updating an existing site for search engine optimization, your site will be created from the ground up with search engine optimization as a priority. Your site potentially could have easily become a flash website, but instead will become a XHTML/CSS based site. All your web pages will contain 100% unique content, and will target different keywords. Visuals should be kept relatively simple, although hopefully aesthetically pleasing to the eye. Every link needs to have been carefully placed with intended anchor text and destinations. Every image should be tagged and every bit of information should go through a personally conducted “relevancy test”.

Stage 3: Traffic Driving

Every aspect of search engine optimization boils down to a methodology to obtain more traffic from search engines. Traffic can be converted into money, and we want traffic! We have developed a checklist of operation to complete after when your site goes live.

o Site will be submitted to the major search engines.

o A press release will be submitted.

o Video content will be submitted to YouTube and various other video sites.

o Industry related articles will be written and submitted to EzineArticles and GoArticles, as well and any additional article services that are found to be credible.

o Small-scale testing will begin with pay-per-click campaigns.

o Multiple social networks will be explored, with a link back to our site in each profile.

o Questions will be answered on message boards with links to relevant information our website provides in the form of tutorials.

o Images will be submitted to image-based search engines.

o Website will be submitted to relevant Google Directory listings.

Stage 4: Ongoing Maintenance

We’ve come up with a weekly regimen that will help both build traffic over time, and keep the site maintained:

o Write and submit one article.

o Make 1-2 Forum postings containing a informative post and a relevant link back to your website.

o A new blog post will be posted or new page created on your website.

o A request will be sent to another reputable and relevant website for a one-way link.

Conclusion

But there are only two ways of getting started in your own business.

Firstly, you can buy an established one which means you need the purchase price or be able to borrow it.

Or secondly, you can start it yourself. But you still need enough money to pay for start-up costs and ongoing running costs of the business until enough income is generated to make consistent profits.

In all cases you need capital funds. It’s easy to go broke and it’s probably the main reason why businesses fail, namely insufficient capital funds.

The best way to preserve your capital funds and make it less likely to fail is to use services which cost nothing or cost as little as possible.

That’s where free online business software and tools come in!

These can literally save your business thousand of dollars if you learn how to develop and use them correctly. And the internet is full of online freebies readily adaptable for your business.

I will cover some of them here that I have advised my accounting clients to use as an alternative to more costly alternatives. These have helped their businesses grow and flourish.

A business plan should be prepared for any business you start. It sets down on paper how and in what direction it’s going to take.

This is the hardest part of starting a business and it’s up to you how much detail you want to document. It can be one page to a hundred page plan. I think for most purposes the shorter the business plan the better.

Free templates and software to prepare a business plan are available online, either from government funded organisations like the SBA. Go to their website and search business plans.

Or from other online sites like Bizgym.

Or keep it simple and write down a “One Page Business Plan”. Template samples can be found online by Googling One Page Business Plan.

Computer security is next and one of the most popular anti virus programs that offer a free version is AVG.

Using this and being aware of spam and websites that contain viruses will save you a lot of lost data and effort in the future.

Your business must also be compliant with taxation laws. For that you must record all your business transactions and keep all source documentation to substantiate the transactions.

So you’ll need an accounting package. This not only keeps the Taxman happy but it’s an invaluable record of your business’s activity and can supply you with reports you can view to see how your business is performing.

Things are ok. But how do you know you are thinking BIG enough? Are you leveraging the strengths, interests and talents on your team? Will you wind up in a place that will make you happy? What exactly is the best game plan? It is not that you haven’t been thinking about these questions. The business environment is complex and the choices are daunting. How do you answer the hard questions?

For the same reasons that pilots use maps when they fly cross-country and chefs follow recipes, it makes good sense to work towards organizational and personal goals with a written plan. One can operate without a plan, and many do, but the results probably won’t be optimal.

A strategic thinking and planning process can help to create a framework where you take control of the business, instead of sitting back and watching the business taking control of you. For many, the process of planning (thinking, discussing, researching and analyzing) is even more useful than the final plan. A planning process can help to sharpen a vision, evaluate alternative paths, build common understanding and commitment, balance dreams with reality, and transform uncertainty into action.

SOUNDS GOOD BUT MOST SMALL BUSINESSES DON’T PLAN

Although there is a lot of research correlating success with planning, it probably won’t surprise you that the majority of small businesses don’t have a written strategic plan. The reasons why are varied but some common themes include: “It’s not the best use of my/our limited time”, “planning takes away flexibility”, “there are too many uncertainties”, “we have a business plan”, “building consensus is too difficult”, and “it will cost too much”.

These are all real concerns, especially to the small business owner. The dichotomy is that the very reasons why organizations avoid planning are the same reasons that planning can be so effective. Let’s take a look….

TIME- “We are so overwhelmed – hiring, making sure our customers are happy, getting new products out – we just don’t have time to think about next week, forget about next year. Somehow, the future will just have to take care of itself.”
Thinking versus action provides a dilemma for many professionals. We are action oriented. When we are doing something, we feel productive. When we take the time to think, we feel unproductive. We need to do both. Without investing the time and effort to think about where we’re headed, it is likely we won’t get there.

When we become so involved in the day to day that we risk losing perspective, it is time to step back. If we stay mired in the trenches, the easiest solution is often implemented, not the best one. Planning takes time, but it leads to a focused use of the limited time available.

FLEXIBILITY- “We like to stay open to opportunities as they arise.”

Creating a strategic plan doesn’t mean that your business can’t be flexible. A plan sets the foundation so that when things start changing; there is a baseline from which to evaluate new opportunities.

Out of strategic planning come decisions like: “we will approach this target market, not that one”, “we will offer these products or services, not those”, “we will accomplish this objective before anything else.” Written plans demonstrate that careful consideration has been given to the future. It is easier to make these kinds of decisions strategically with a longer-term view. When things get stressful, it becomes difficult to see all of the options well enough to make educated decisions.

“We have a basic idea of where we are headed, why write it down?”

Unwritten goals are simply thoughts that will change as often as your opinions change. The act of writing out goals helps to clarify them and can provide an objective way of tracking them against actual results. Magic happens when you put goals on paper, they start to become real. You begin to make commitments, and are open to opportunities you may not have noticed before.

UNCERTAINTY- “Strategic planning is a business school concept developed when people thought they could anticipate and predict the future. How can we plan in a world that is highly uncertain?”

Uncertainty is a real issue in forward planning. However, putting our heads in the sand probably isn’t the best solution. Most organizations have their strategies, structure, and service offering challenged on a regular basis. To remain successful it is vital to ask the following strategic questions on a regular basis:

Where are we now? Where are we going? How are we going to get there?

Strategic planning helps a business evaluate market opportunities. To do this effectively, the process includes collecting and analyzing information about the business environment, understanding internal strengths, and developing a set of ‘key assumptions’. Optimal strategies are designed based on all of these factors. As the environment changes, so should our plans. One way to assess whether it is time to conduct a new strategic planning process is to check your list of ‘key assumptions’ on an annual basis to see if anything has changed.

I HAVE A PLAN- “I wrote a business plan when I started the business”

The act of strategic planning is often confused with a business plan. Business plans are usually drafted to obtain financing, then wind up filed away. The strategic planning process is an activity that is conducted every few years to evaluate opportunities, wrestle with environmental changes, build consensus, and to create updated goals. The output (a strategic plan) is a short working document that defines the positioning and future of the organization, with an action plan to get from here to there.

ORGANIZATION DYNAMICS- “I could never get everyone to agree on the best way to move forward. Anyway, shouldn’t it be my vision?”

An effective planning process will help to get people talking, and ensure that the business owner/CEO benefits from the ideas of his/her team. A good process is designed to build confidence, support and commitment among all involved. Even if only a limited group is included in the process, the completion of a strategic plan provides a great opportunity to communicate the company’s direction and core values to employees.

The use of an outside facilitator can greatly enhance the effectiveness of a planning process and keep the process on track. There is often a strong tendency of those participating to focus the discussions on today’s problems. An outside facilitator can help to broaden thinking and make sure that new ideas and directions are generated.

COST- “We don’t have a budget for planning.”

With all the activities that make up running a business, setting priorities in the context of a plan is important. Without a plan, the limited resources of a growing business will tend to be scattered in many directions, netting results that take longer and cost more.

Start by learning to make high quality soap. Learn what you like yourself by trying many different products. Buy lots of soap as market research. You’ll quickly see what other soap makers are doing. How does the soap work? Does it feel creamy or drying? Does it really last well or just melt away? Is it well cured? Do you like the scents? The colors? How about the packaging? Did you get any marketing materials? Learn anything there?

Now make a lot of soap. Try it out. Give it away. Try different methods for molding the soap. Try different scents. Does it take much more scent to get a good smell than the books say? Try to develop your own unique soap. Make soap that’s unlike your competition so your customers come right back to you. Consider making soap scented just with natural scents. Maybe you can use organic ingredients. Or make milk soap. Use regional themes. In some way make your soap designs unique to you.

Know how much your products cost to make. You already know about how much it will sell for since you’ve already bought soap. How much do all the ingredients in a bar of soap cost and how much would you save if you ordered in larger quantities? If you really want to make money with your soap, you must know the cost of each bar. Find out early in your planning.

Now how can you sell soap? There are dozens of ways. One of the best is to sell at craft shows or other events like fairs or farmers’ markets. Get yourself somewhere that many people are shopping and buying. That way you can sell a lot of products quickly and don’t have to drive around all over the place making presentations. Now here’s the trick. The real key to a good soap business plan is selling to your customers. The people who buy at a craft show will buy again if you sell a great product.

Keep a customer list and mail a little catalog to your customers and they will send you money in the mail or they will order from a website. Make sure every customer can contact you to reorder and get as many customer contact addresses as you can. That’s the way to build a real business.

In pre-internet days, we were all told to build an extensive business plan, develop a great product or service and then start our business and watch the dollars roll in. I know, as I grew up in these times and received my MBA shortly before the internet exploded. However, I believe the internet has turned conventional wisdom on its head.

The best way to succeed in business today is to build the web site first, then the product or service. Sound crazy? What if I told you that over 90% of purchase decisions start on the web. The yellow pages are dead – if people want to buy something they turn to the internet 90% of the time, and the other 10% of the time they’re getting advice from friends.

Why would you do build a web site first? Well the truth is that today it takes many months in most niches to build sufficient traffic for a brand new site starting from scratch. It is hard to reach the tipping point – usually around 500 subscribers, where the site starts to take off and build momentum.

Building a web site first has a lot of advantages:

* Not every web site catches on – in fact billions have almost zero traffic. Building the web site first lets you experiment with developing your market niche and find out if it will work.

* Trying to sell something to your new audience too soon can turn them off.

* You can develop your product or service while you are building your web site following.

* You’ll learn a tremendous amount about what it takes to build an online business by simply creating your site and starting to build content for it.

* Once you have an online following for your site, you can actually have your customers tell you what they would like to see from your business. Give them what they want!

* Building a web site is inexpensive – a web hosting account starts at only a few dollars per month, and some sites will even host your site for free.

So before you go off and develop and advertise your amazing new product, consider launching the your web site – and see if it will fly!

An accumulation of credits can earn you a decent amount of cash when traded. You therefore need to find a market dealing with energy credit buying. Choose a qualified sun energy consultant that knows rid of it. A reliable consultant can for example find an aggregator that puts together many individual certificates to spread the costs of promoting them direct. The demand for credits is determined by the Renewable Portfolio Standard (RPS) which is a regulation on electric companies to produce green energy. A different way to trade your renewable energy credits is thru open markets, auctions and long-term contracts. Many suppliers of solar energy like you mean there’s competition, the reason you’ll need a great group helping you discover the perfect place for your credit units.

Basically the force of demand and supply affects every energy project including yours. A shortage within the credit supply will increase the prices to finance projects and result in a shortage in solar system installations and an increase in the credit supply will lower financing prices and cause acceleration in solar installations. Spot marketing is an excellent method to make money in the solar project you’re involved with. This option has high pricing compared to prices in long-term contracts since the purchaser is taking lots of market risk. Long term contracts are however much better than spot sales in instances when a higher price can be locked in. There are some states where benefiting from SREC sales is better like Nj. This state boasts a few of the largest solar credit sales. This NJ energy scheme ensures the growth of individuals using a clean type of energy. With solar for all, so many people are making the shift for this form of clean energy.

The new energy commodity financial markets are aimed at finding a price and build an account balance between installations of solar facilities and meeting demand as set through the RPS. An aggregator can also be beneficial because they will find a market on your behalf in other states where costs are not badly off.

Electricity suppliers depend on property owners using the biggest solar credits as well as smaller systems to supplement their production. In case your solar system successfully produces more kilo-watts than your credits come in high demand for such entities simply because they have to deal with less people. This arrangement pays more since you can deal direct with the suppliers. With sun energy, you can therefore invest in remodeling or improve your solar system production on spare land to enhance your price demands.

To help you see that there isn’t any set pricing for any financial solar energy plan. Their pricing is also affected by a state’s Solar Alternative Compliance Payment (SACP), the time that the credits can be purchased which changes the provision and demand curve in your state of trade. This clear the sun’s energy thus remains very useful for individuals and small firms willing to beat their competitive counterparts using solar today.

It’s good to look for a viable sell to trade your credits there are many in each state. Determine if you want to go for spot transactions due to the high price or choose the minimum risk related to long-term contracts. Long contracts availability can also affect price points. You may also do both by engaging the first solar facility inside a spot transaction to evade high discounts and premiums related to long-term contracts however switch to a long-term contract when you have the selling price is suitable.

If you develop a process and strategic business plan regarding how to go solar showing stability in the market, you’ll be able to probably get some backing from financial institutions and increase your sun and solar facilities. Weighing between the available options that work in your state is the best method to benefit from solar power. Learning about solar pricing and sales can help you look for better markets for the credits with no associated expenses. With solar for you personally, the sun’s rays costs nothing, you may make a continuing earning from selling your SREC since the sun will always rise. The energy from the sun should therefore be turned into a money generating activity since individuals will also have a demand for power supply.

Obviously much like anything else it is possible to narrow down your searches for affiliate marketing programs so that you only have about three thousand pages of results to meander through. Some people opt for the basic principle that if they’re on top it must be a good company. This is not entirely true. It may be a great company. It may be an excellent company or even the best company. They may perfectly also be a dreadful company or perhaps an affiliate scam. Anyone with enough money to cover the top slot will get the very best slot. There is no integrity test to find out who is eligible for the very best spots. They are purchased.

Affiliate marketing has experienced a tremendous market boom within the last few years, and internet affiliate marketing is making loaded individuals all over the world from the advantages of their programs. Affiliate marketing can be quite lucrative for those who find the correct program, understand what’s involved, and also have the wherewithal to roll-up their sleeves and get to work.

Affiliate marketing is not a get rich quick plan. Make money fast plans seldom work. I’d say never, but occasionally someone with the absolute perfect concept hits the marketplace as the absolute perfect some time and they do become overnight financial tycoons. However, counting on a make money fast plan almost always gets people further into the poorhouse with nearly absolutely nothing to show for their efforts. Fortunately, affiliate programs aren’t make money fast plans.

A make money fast plan takes a lot of luck. Actually, a get rich quick plan is mostly luck. Internet affiliate marketing requires knowledge, the use of that knowledge, not to mention, a persistent and dedicated effort. While make money fast plans may seem like more enjoyable, they are not effective, and affiliate marketing does. Improve “Building Earnings With Affiliate Programs” chances.

Nearly every type of business website offers an affiliate program. If they are selling something, that like money without having to pay for advertising costs, so that they lease out their name as well as their products and they call you an affiliate. The term affiliate differs from associate, and also the difference it can make in business is important. An affiliate is somebody that you do business with, and while they might enhance your paycheck in certain fashion, your paycheck and their business aren’t necessarily interconnected. An affiliate is someone who does a part of your company for you personally, and for that reason your paycheck is directly affected by their efforts. Affiliate programs are just packages where you can be a “subcontractor” of selling and advertising for your business and they in turn will pay out a commission for the efforts.

The Affiliate Business Plan

Whether you already understand the basic concepts of online marketing or else you are simply now learning them, joining an affiliate program requires a joint venture partner business plan. An effective affiliate strategic business plan consists of numerous aspects, some which can only be determined by you and the business you’ve chosen. Some facets of a highly effective affiliate business plan are somewhat universal. A chosen method or methods of advertising is important, which is typically better to understand what did for other people and why. A highly effective affiliate strategic business plan includes room for learning, typically via a mentor or perhaps an online service provided through your affiliate program of choice. Many affiliate programs will construct a joint venture partner business plan for you. Solve these questions . determine if it is really an affiliate business plan that works for you or not.

A suitable affiliate strategic business plan must be practical. Donating of your monthly income to advertising hoping that you may have tons of visitors to your website and you will quadruple neglect the isn’t very practical. Appropriating a portion of the weekly or bi-weekly income to dedicate it to your affiliate business plan is much more practical. Remember this is not a get wealthy plan, it is a business plan.

If you are looking at”Building Earnings With Affiliate Programs” then you first need a plan. An affiliate business plan requires constant education. Building internet sites is not something which everyone can use just the knowledge they were born with, many people need some guidance along the way. Most affiliate programs include mentors, but often it is essential to go in search of your education, as mentors are people exactly like you who’re trying to build an affiliate business. This really is good, because you are motivated, but often their learning curve becomes your learning curve. It is possible to become smarter than your mentor.

One of the most comprehensive internet affiliate marketing websites on the web today is theaffiliatepit. This is the spot to land should you be looking to outperform your mentor, and the mentor, and of course their mentor as well. The best laid internet affiliate marketing plan must be subsidized heavily with self education. Self education can mean something as simple as reading the well researched articles that appear on affiliatepit or finding what separates one affiliate business from another. Regardless of which area of internet affiliate marketing you have to educate yourself about, visit affiliatepit for that information that can set you far in front of the pack.

The ultimate main ingredients to a successful affiliate business plan are integrity, patience, endurance, creativity, and longevity. Since we have old that people are not handling a make money fast plan, but we’re building a web-based income from a joint venture partner strategic business plan, success won’t strike overnight. Just a little patience and persistence can change your life faster than you believe. In fact, a little patience and persistence can change your lifetime within months, if you’re consistent.

A lot of people are not very patient creatures. It’s not uncommon to develop a good affiliate business plan and set it into motion and go 2 or 3 weeks and begin to doubt your eventual success. Since it may take a few weeks to actually obtain a good affiliate strategic business plan rolling, for the reason that time it can simple to become distracted with three other businesses and decide that actually that one right here looks much better anyway. Should you never pick something and focus on to making it successful, you’ll never be successful. That’s the reason we develop affiliate business plans which are practical. If we make our affiliate strategic business plan something we are able to follow, we are not as likely to obtain frustrated or distracted and proceed to the following big plan. If you give up the first one so easily, what prevents you from abandoning all of them so easily?

You have to leave behind the “get rich quick plan” mentality and focus on the small steps that will equal to your ability to succeed. The “get rich quick plan” mentality looks after a person flitting about from one great plan to another, but never investing themselves in any one given plan for greater than a couple of weeks hoping overnight riches. You want long-term income, not a quick burst of money that you could blow through a little on the month of frivolous spending. Long-term and solid effort that follows a long term and solid affiliate business plan produces the income and also the freedom that you’re so faithfully looking for. These things simply do not occur on their own without any dedicated effort or without true commitment. Otherwise, everyone in the world might have a successful internet affiliate marketing business and we could turn off welfare programs assuring assistance and college loan programs. They take effort, and dedication, and the number on killer of well thought out affiliate business plans is the capability to become distracted.

You can begin making soap to sell so easy and for nearly no investment. If you’re a hobby soap maker, you have the equipment you need. Just operating out of your kitchen sink, you can make a large number of bars of soap and generate some serious sales. As you learn and begin selling more, you may desire to invest in a few special tools and molds. But the investment to start making soap is very small. There’s just little financial risk.

But what about selling soap? You will find dozens of ways that people sell handmade soap. You can begin a shop. Marketing on consignment. Marketing wholesale to stores or spas. You could attempt home parties. Or operate a mall kiosk. Any of these works. But for an inexpensive way to move a sizable amount of soap, craft show sales is a great way to start.

To sell in craft shows, you have to apply to a show ahead of time after which if accepted you show up at the appointed day. It is then up to you to construct your complete display and provide everything necessary to sell your product or service. You basically create a store in your assigned space. This requires more creativity than money. The best way to get ideas is to visit shows looking for how vendors display many. Then develop your own unique approach.

You might want to start with some small local shows after which try some larger shows as you gain experience. Now here’s the actual trick. For a moment follow up with your show customers you can generate sales from home. Your customers will continue to purchase of your stuff should you contact them using your little brochure and catalog. It is simple to learn to put together these ads. Because they build a person list you are able to really build a business just beginning with craft show sales.

There aren’t many work at home ventures simpler to start than a handmade soap business. Low investment and simple marketing make a soap business a natural for hobby soap makers.

Unfortunately, despite some initial success, my business eventually turn off. Our fate isn’t surprising when you consider the challenges faced by entrepreneurs starting new companies. Like many entrepreneurs, we lost a lot of money invested by friends and family. For 2 years, we lived in our offices, sleeping on the floors, morning and night with no personal lives. Ultimately it seemed as if those sacrifices had been for nothing.

Lessons Learned

I think the failure of my opportunity can be related to inadequate leadership among its founders. After years of reflection, I’ve asked myself to define what being a “leader” way to me. My definition follows:

A Leader is someone with sound judgment, integrity, along with a feeling of responsibility for others. An innovator motivates others towards common goals, provides hope and inspiration in times of uncertainty, and helps the business to adapt to an ever-changing environment.

Although some degree of technical competence is essential, these attributes mostly stem from increased self-awareness. It had been Sun Tzu who said, “Know your enemy and yourself and you will win 100 battles; know the enemy and not yourself and you’ll lose every time.” Unfortunately, like a very first time entrepreneur, there was a lot about myself I did not know. While a lack of self-knowledge isn’t so unusual for somebody in his early twenties, it is a huge problem to have an entrepreneur.

I’ve always found that a good acronym helps me to remember things. For example, “ROYGBIV” and “Please Excuse My Dear Aunt Sally” have locked the colours from the rainbow and the mathematical orders of operation into my brain since i have was a senior high school student. As I was penning this manuscript, I needed to create another mnemonic to help me recall the mistakes I made so I don’t repeat them in the future.

Most people have heard it said that when it comes to sales you should be in the seat of your customer and think when it comes to their view rather than what you want to express.

We’ve all heard about the term new sales now, which is rather old, infact about 15 years old now. New sales takes the sales out of selling and puts the understanding and helping in to the sales process. So what we all do now when we sell is come from the perspective from the customer and help them come to a decision instead of sell directly to them.

So this is the sales process. What about this key then that turns your sales strategic business plan into something live rather than something the telemarketer ends up deteriorating with the hard sell? How is it that this new perspective changes the way in which we look at business planning specially the marketing and advertising aspect of it? Most people don’t even incorporate a sales plan in their business strategies. Actually most business plans visit marketing convinced that sales is included. Yet the number one reason small businesses struggle is “not enough business sales”.

As business people large or small we have to think carefully this aspect of our strategic business plan and actually possess a section dedicated to the sales strategic business plan. To achieve that we best understand this key, get our head around this simply idea. That’s to redefine what sales means. If you don’t understand the term how will you utilize it least of master it as well as plan accurately for success without them?

Traditionally the word sales has meant: the total dollar amount collected for services or goods provided; the exchange of products or services to have an amount of cash or its equivalent; the act of selling. In short sales has meant money, exchange and difficult sale. Small wonder sales people have to strive. With this concept additionally, it makes it difficult to implement a successful sales strategic business plan since you, like a business owner can’t control those process and guarantee business sales.

How will you plan for cash if you can’t control the process? You cannot coerce spend of somebody for too much time without gaining a barracuda reputation. Exchange is hardly sales because you haven’t made around the deal by almost as much ast you’ve lost something which cost you money to gain something. Hopefully you’ve made enough of a profit to pay for your costs and grow. For many this isn’t the case. The act of selling doesn’t have control what so ever and determined by the great will of the individual selling.

What if we were to know sales out of this new perspective, based on the man who opened my eyes, sales could be redefined as choice plus yes. If your customer doesn’t say you actually have no sale. Customers don’t like being bullied into or just being sold to particularly if it’s something they don’t want. Every customer wants choice. If you do not offer your customer choice its a monopoly not really a sale.

Nowhere is more successfully demonstrated than with infomercials. They are extremely clever in their offers. There are two options in a sales transaction. Either the choice between two products or add -ons for acting fast or the choice between winning a good deal and losing out.

So I applied this new found knowledge to my actual sales strategic business plan and checked out the strategies I’d in place. I changed one thing – the particular communication message itself. Something out of this new perspective and my entire sales strategic business plan found life along with a month later I can tell the rise in business sales correctly.